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  <title>Kiran Brahma</title>
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    <![CDATA[<p>Welcome to my personal website. I currently run my own business in Manpower services in India. This website serves as my digital archive of my thoughts, ideas, learning and observations. Writing helps in clarifying thoughts in my head. Every article (including those with AI assistance) is written to aid me in my future</p>]]>
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  <itunes:author>Kiran Brahma</itunes:author>
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  <copyright>©2026</copyright>
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    <title>Why is USD the preferred currency for trade</title>
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    <pubDate>Wed, 16 Sep 2026 16:05:00 GMT</pubDate>
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      <![CDATA[<p>In the past few days, quite a few posts popped up in my LinkedIn feed on why India should stop using USD for trading with other BRICS nations. A few made the argument that BRICS should build its own interoperable payment system (similar to UPI) that frees us from the tyranny of the USD.</p><p>A few arguments did look convincing, but it got me curious: why is USD the preferred currency for trade?</p><p>Currency on its own has little value. Its real value is allowing us to buy goods or services, invest, lend, or exchange it for another currency.In FY 2025-26, India imported around $132 billion of goods from China, but exported just around $19.5 billion. So, India had a trade deficit of around $112.5 billion.</p><p>Now if India pays China in rupees, not USD. China can use some of those rupees to buy Indian goods. However, due to the size of the trade imbalance, China will be left holding a large amount of rupees. China can either invest this excess money in Indian assets or businesses (not easy due to India's current restrictions on Chinese investment) or convert the rupees into yuan or another currency.</p><p>Now such conversions are not that easy. Someone has to be willing to take those rupees, pay China in yuan or another currency, and then hold or use the rupees themselves.</p><p>This is why USD wins.</p><p>Banks, companies, investors and even countries across the world are willing to hold dollars. If India pays China in USD, China can use those dollars to buy US bonds or shares, buy global assets, lend them, or simply purchase goods from other countries.</p><p>So even if BRICS nations did develop an interoperable system, allowing member nations to trade more in their local currencies, it does not solve the problem caused due to trade imbalances. Someone needs to hold onto the excess currency. Until this is not resolved, it won't be easy to walk away from USD.</p>]]>
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    <title>What Makes an Idea Worth Believing</title>
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    <pubDate>Sat, 29 Aug 2026 05:14:00 GMT</pubDate>
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      <![CDATA[<p>I have been listening to the Pet Shop Boys song ‘It’s a Sin’ on a loop for over a week.</p><p><em>“For everything I long to do… It’s a sin.”</em></p><p>While the song is about guilt, I was thinking about something else: you struggle to hold a conviction when you have not put in the work to earn it.</p><p>The thought is influenced by what I am currently reading and listening to: biographies and the <em><a href="https://www.founderspodcast.com/" rel="noopener noreferrer" target="_blank">Founders Podcast</a></em><a href="https://www.founderspodcast.com/" rel="noopener noreferrer" target="_blank">.</a> The lives of entrepreneurs, filmmakers, musicians and athletes made me notice how often strong convictions shaped what they chose to pursue.</p><p>Ideas arrive easily, but conviction takes more work. Once I write an idea down, it often looks different from how I imagined it. Reading it aloud helps me judge it more clearly.</p><p><strong>How do I get new ideas?</strong></p><p>When I read or listen, random ideas often surface in my mind. No interesting idea has ever come when I went looking for one. Most ideas emerge when I connect what I read or hear with my own experiences and thoughts.</p><p>Once an idea surfaces, I ask myself:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why should this work?</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How would it work?</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What assumptions am I making?</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Where could it fail?</li></ol><p>After I engage with an idea, I either reject it, pursue another idea, or develop it into a conviction.</p><p>Consider the idea: invest in equities. Equities typically outperform other asset classes over long periods. To start investing, I need to engage with it by asking:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What does long term mean?</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why diversify and how do I do it?</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What happens when markets are down?</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>When should I avoid investing in equities?</li></ol><p>An idea earns my conviction only after I understand the whys, the hows, the whats and where it might fail.</p>]]>
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    <title>Life Is Poker, Not Chess</title>
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    <pubDate>Tue, 14 Jul 2026 10:22:00 GMT</pubDate>
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      <![CDATA[<p><em>This essay brings together the main lessons I took from the book"Thinking in Bets". I have grouped them into three themes: probability, luck versus skill, and how to make better bets. (Book: <a href="https://link.amazon/B0hYmcIYs" rel="noopener noreferrer" target="_blank">Annie Duke.. (2018). Thinking In Bets.</a>)</em></p>
<p><br></p>
<hr>
<p><br></p>
<p>Over the past year, I have become heavily dependent on AI for everything, small and big. AI has its quirks. Every new model release requires me to understand those quirks all over again.</p>
<p>I first read <u><a href="https://link.amazon/B0hYmcIYs" rel="noopener noreferrer" target="_blank">Annie Duke’s Thinking in Bets</a></u> in 2020. I enjoyed the book and picked up a few lessons, but forgot most of them. Two weeks ago, after Claude made far too many errors in my code, I recalled a few concepts I read in the book .</p>
<p>I realised that if I have to work with a highly capable probabilistic machine every day, I need to improve my understanding of probabilistic thinking. Last week, I picked up the book again.</p>
<p>Since finishing <u><a href="https://link.amazon/B08uRp9QV" rel="noopener noreferrer" target="_blank">Mortimer Adler’s How to Read a Book</a></u>, I have been trying to invest more time to truly understand what I read. I have also been reviewing the highlights and notes from books I enjoyed over the years.</p>
<p>My goal is to write a standalone essay for every book I read, so that I can recall the ideas much faster.</p>
<p>My motive to publish these essays is a bit selfish. Publishing encourages me to critically review my essay. I spent the last 3-4 days editing my essay on ‘Thinking in Bets'. I plan to publish an essay once every two weeks.</p>
<p>Growing up, I always admired chess grand masters for their intelligence. Chess is a game with well defined rules and access to complete information. I adopted a similar mentality: gather sufficient info and reason logically to arrive at the right answer.</p>
<p>Once the outcome of a decision was clear, I judged the decision as good or bad. A positive outcome indicated I made the right choice. A negative result indicated an error on my part. I rarely accounted for luck.</p>
<p>Chess allows you to analyse every move as good or bad. You can learn from our mistakes, and build better mental representations. With deliberate practice, you can improve your game. </p>
<p>A poker game provides us with no such clarity. You cannot see your opponent’s card before placing a bet. Even if you win or lose a hand, you are not clear if your choice was good or bad. </p>
<p>Anne’s central thesis in her book is simple: Life is a game of poker, not chess. You make decisions with limited information. Luck plays a role in every decision’s outcome.  </p>
<p>I read Annie’s book to answer a simple question:  </p>
<p><em>How can I make better decisions? </em></p>
<p>Annie recommends the following:</p>
<ol>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Treat every decision as a bet. </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Assign probabilities to our beliefs. </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Focus on the process. </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Be open to disagreements</li>
</ol>
<p>I classified the ideas presented in the book into three broad themes: probability, luck versus skill, and how to make better bets.</p>
<h2><strong>Terms</strong></h2>
<p>Throughout the book, Annie uses certain terms to help us understand our mistakes. </p>
<p><strong>Beliefs: </strong>Views formed by us based on our experiences, what read or heard from others</p>
<p><strong>Narrative: </strong>The story we tell about ourselves. Once formed, we rarely update it with new information</p>
<p><strong>Resulting: </strong>Judging the quality of our decisions on its outcome. </p>
<p><strong>Hindsight Bias: </strong>‘I should have seen this happening’ feeling within us</p>
<p><strong>Motivated Reasoning:</strong> Limiting ourselves only to facts or analysis that complement our narrative</p>
<p><strong>Black-and-White Thinking: </strong>All or nothing. Either it's good or bad. No other option exists in between.</p>
<p><strong>Confirmatory Thought: </strong>Defending our beliefs or narrative</p>
<p><strong>Fielding: </strong>Analysing the role of luck and skill in a decision’s outcome. We field poorly</p>
<h2><strong>“Wanna Bet?”</strong></h2>
<p>Annie argues that resulting is our most common decision-making mistake. </p>
<p>An outcome is dependent on how you choose and luck. Even well-thought-out decisions fail, and random ones succeed. You can never exclude luck from the equation. </p>
<p>Resulting makes us treat outcomes as final verdict, not as evidence for further analysis. </p>
<p>You can never say with certainty that our decision was right or wrong. You need to look back when the decision was made to understand better. New information may come into light, and hindsight bias does the rest. </p>
<p>You form certain beliefs on what happened, and why it happened. Over time, multiple such beliefs transform into a narrative about the world, and ourselves. You start ignoring uncertainty behind every such belief. </p>
<p>We then form beliefs from that story. As time passes, those beliefs harden into a narrative about the world and about who we are.</p>
<p>The beliefs start defining us. If someone questions your belief, it feels personal. You start defending them. No wonder, I feel offended when questioned on my political beliefs.</p>
<p>Motivated reasoning lets me cherry-pick facts that fit my political views, while ignoring everything else. I assume I am being rational by presenting facts, but I am just building a stronger defence for my beliefs. </p>
<p>Annie argues that intelligence rarely protects us from motivated reasoning. She writes that intelligence helps a person to review evidence, and search for truth. It also aids you in building a better narrative. You are now defending your beliefs with stronger conviction.</p>
<p>I found this argument a bit hard to accept on face value. Annie asserts that intelligent people tend to be on the wrong side more than others.</p>
<p>Intelligence improves our ability to reason better. How we choose this ability is the key question to ask ourselves. We can either use it to test our beliefs or validate them</p>
<p>Annie’s proposition reminded me of the Greek poet Archilochus. He wrote that <u><a href="https://en.wikipedia.org/wiki/The_Hedgehog_and_the_Fox" rel="noopener noreferrer" target="_blank">a fox knows many things, but a hedgehog knows one big thing</a></u>. Isaiah Berlin expanded the quote into an essay on how to distinguish between two kinds of thinkers.</p>
<p>Some review multiple ideas before developing their beliefs. Others prefer to bucket their beliefs around one central idea. </p>
<p>When you are clueless, we adopt a fox mentality. Once a certain belief is formed, you slowly morph into a hedgehog. You build one grand theory, and try to fit every new fact within it.</p>
<p>Charlie Munger described a similar habit as the man-with-a-hammer syndrome:</p>
<p><em><u><a href="https://finance.yahoo.com/news/charlie-munger-said-man-hammer-154534139.html?guccounter=1" rel="noopener noreferrer" target="_blank">‘To a man with a hammer, every problem tends to look like a nail.’</a></u></em></p>
<p>The problem is not with intelligence. The problem is using one or two ideas to explain everything.</p>
<p>Annie’s recommendation: treat every important belief into a bet. Ask yourself whether you are willing to place real money behind it. The question ‘Wanna Bet’, changes the way we look at our beliefs.</p>
<p>A belief can exist in our head free of cost. Once you evaluate if you can place money behind a belief, we look at it closely. </p>
<ol>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Where did the belief come from?</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span> How good is the source? </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What am I missing? </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What would make me change my mind?</li>
</ol>
<p>Annie recommends expressing your confidence as a number. Instead of saying, “I am sure.”, say, “I have seventy percent confidence.”</p>
<p>The number does nothing to our belief, it just makes you express the uncertainty behind our belief. You can move from 70% confidence to 50% if new facts emerge. It is far easier than moving from “I am sure” to “I am not so sure”. </p>
<p>The scientific method offers us a useful analogy. Scientists observe the natural world, ask questions, test ideas, and state their conclusions. </p>
<p>Peers can review to either accept or criticise their findings. If evidence emerges that contradicts their findings, they are open to modifying their theories.  </p>
<p>Scientists are also human. A few may get attached to their theories, and resist criticism. However, the scientific method permits others to question their beliefs openly. </p>
<p>I have never questioned the credibility of a scientist even when new evidence disproved their theories. Most of them acknowledge it openly. I trust such scientists even more. </p>
<p>If you can rate your confidence, accept uncertainty, and explain why your view has changed, you can think clearly. </p>
<p>The aim is not to doubt everything. It is to stop claiming more certainty than your belief deserves</p>
<h2><strong>Luck Versus Skill</strong></h2>
<p>Once an outcome is known, we need to answer a far tougher question: Was the result due to my skill, or was I just lucky. Annie calls this fielding. She argues that most of us field poorly.</p>
<p>We are the heroes of our own life stories. We believe that success is due to our skills and losses are due to bad luck. This protects our ego. The protection prevents us from learning our wins and losses. </p>
<p>You may double down on a poor choice because it worked once. You might abandon a sound process because of a single failure.</p>
<p>A regular coin has an equal chance of landing heads or tails. Toss it ten times. It is highly likely to get more than five heads or tails. Even one thousand such tosses doesn’t guarantee exactly five hundred heads and five hundred tails.</p>
<p>Suppose you earn ₹100 for every head and lose ₹100 for every tail. The odds are even. Your calculations say that you will neither win or lose any money. However, after a small number of tosses, you may end up richer or poorer. </p>
<p>The same game plays out in business and life. A good process can fail due to bad luck. A weak process can benefit from one lucky run.</p>
<p>The expectation of a large payoff can make our earlier losses feel irrelevant. We play such games even when our calculations say otherwise. The payoff resets our expectations and encourages us to try again.</p>
<p>This is one reason you sometimes repeat certain actions even when the process is doubtful. Luck can often reward wrong behaviour.</p>
<p>Two other biases make it harder to learn from outcomes: hindsight bias and black-and-white thinking.</p>
<p>Once an outcome is known, the result feels inevitable. You create a story explaining why it happened and tell ourselves that it was obvious. </p>
<p>The lingering doubts that existed before the decision disappears from our memory.</p>
<p>We also prefer to rate every result as either a clean win or a clear loss. However, most outcomes are a muddy mixture of both.</p>
<p>A failed business idea may reveal a useful customer segment. A profitable contract may consume so much working capital that it places our entire business at risk. A successful hire does not prove that our hiring process is sound.</p>
<p>Each result contains several lessons. Black-and-white thinking compresses them into a key takeaway. We get a simple answer. We prefer certainty over uncertainty, and in control of our decision’s possible outcomes.</p>
<p>Hindsight bias and black-and-white thinking offer us a comforting story. They do not provide us with an accurate one.</p>
<p>Annie argues that the one way out is honest fielding. Ask yourselves how much was due to our skill, how much was due to the situation, and how much was due to luck. </p>
<p>Situation matters a lot. The same action is rational under certain and careless under another. No decision can be judged without taking into account the information, constraints, alternatives, and risks.</p>
<p>You can never separate skill and luck with complete accuracy. However, never avoid asking the question: Was the result due to my skill, or was I just lucky</p>
<p>A rough but honest answer is better than a nice story that protects the ego. You can learn only when you are honest with yourself on why things happened the way they did.</p>
<h2><strong>Improving Our Decisions</strong></h2>
<p>Recognising our biases does not eliminate them.Annie argues that you cannot correct your thinking on our own. </p>
<p>We are good at spotting errors in other people’s reasoning but poor at finding the same errors in ours.</p>
<p>She suggests forming a small group that debates decisions. Reward accuracy over agreement. The purpose is not consensus. It is to improve the quality of our beliefs.</p>
<p>During a case discussion in my Supply Chain Management course at ISB, the professor explained how average conceals the multitude of potential outcomes a system has to manage.</p>
<p>I started investing in index funds based on an expected average return of 12-13%. My actual returns in the past ten years fluctuated between -18% and 24%. It is clear that relying only on the average isn't enough; you need to account for the fluctuations and evaluate whether you can accept it. </p>
<p>I see a similar lesson in Annie’s argument. Once you consider several possible outcomes, you are better prepared for a future where things don't go the way you initially assumed. </p>
<p>Annie recommends building your own decision Group. Such groups should adopt the <u><a href="https://en.wikipedia.org/wiki/Mertonian_norms" rel="noopener noreferrer" target="_blank">CUDOS framework</a></u>, which was developed by Robert Merton while studying how science should work.</p>
<p>CUDOS stands for Communalism, Universalism, Disinterestedness, and Organised Scepticism.</p>
<ol>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Communalism means that relevant information should be available to the group.</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Universalism means that the same standard should apply to every claim, regardless of who made it.</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Disinterestedness means remaining alert to interests that may affect judgment. </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Organised scepticism means that questioning and disagreement should be expected.</li>
</ol>
<p>A decision group should judge an idea on its merit, not on the status of the person who suggested it.</p>
<p>The idea sounds great on paper but difficult to adopt. Everyone, including me, prefers spending time with people who share similar beliefs. I often avoid people who disagree with me.</p>
<p>A decision group works only when every member can ask difficult questions. They must be free to test the logic, examine the facts, study the situation, and consider other possibilities.</p>
<p>Over the past year, I used AI to debate my ideas. I can ask it to act as a devil’s advocate and criticise my reasoning. Most of the time, AI often softens the criticism. In the end, AI has been trained to be a helpful assistant.</p>
<p>I am currently testing a different approach. I tell the AI that the idea came from a friend and that I need to give him critical feedback. AI response appears more critical than before. It is too early to conclude that my method works, but it is slightly better than my earlier approach.</p>
<p>Annie warns against running these conversations only inside our own heads. We already know which answer we want. Our imaginary critic, including an AI critic, may not be strong enough. Asking AI or ourselves to think like Steve Jobs is not the same as actually asking Steve Jobs.</p>
<p>It is often better to ask someone for feedback. State upfront that her or she can disagree with you. </p>
<p>When reviewing a decision, Annie suggests hiding the outcome from the group. Share only the facts, assumptions, situation, alternatives, and decision-making process. Tell the story only up to the point where the decision was made.</p>
<p>If the group already knows the outcome, hindsight bias will affect the review. Members will work backwards and find reasons why the result was predictable.</p>
<p>The final chapter uses time to create distance from our present emotion. One method is the <u><a href="https://www.oprah.com/spirit/suzy-welchs-rule-of-10-10-10-decision-making-guide" rel="noopener noreferrer" target="_blank">10-10-10 rule introduced by Suzy Welch.</a></u></p>
<p>Ask what the consequences of a choice will be in ten minutes, ten months, and ten years.</p>
<p>Warren Buffett made a related point in his <u><a href="https://www.berkshirehathaway.com/letters/1996.html" rel="noopener noreferrer" target="_blank">1996 shareholder letter</a></u>. He wrote that investors unwilling to own a stock for ten years should not consider owning it for ten minutes.</p>
<p>Annie also recommends looking backwards.</p>
<ol>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How would I feel today if I had made this decision ten minutes ago? </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What if I had made it ten months or ten years ago? </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Would I accept the reasoning, or would I call it careless?</li>
</ol>
<p>Annie acknowledges that no framework or process or tool will make us perfectly rational. Every idea in the book is meant to help us think more clearly. </p>
<p>You can never remove emotion or past experience from our decisions. Nor should you pretend that emotions provide no useful information. Fear may point towards a risk. Excitement may point towards an opportunity.</p>
<p>The problem begins when the emotion of the moment overrides our entire decision-making process.</p>
<p>Annie recommends debating multiple possible outcomes before acting. She discusses three methods that can help: backcasting, pre-commitment, and the premortem.</p>
<p>Backcasting begins with the desired result. Imagine that the goal has already been achieved, then work backwards.</p>
<ol>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What needed to happen immediately before success? </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What needed to happen before that?</li>
</ol>
<p>Ask the same questions at every important stage. Backcasing allows you to unearth certain conditions required for a plan to succeed. It also helps you notice when one of those conditions no longer holds.</p>
<p>Pre-commitment means deciding some rules before pressure arrives.</p>
<p>An investor may decide when to sell before buying. A business may set its maximum credit period before entering a negotiation.</p>
<p>Pre-Commitment rules are not permanent in nature. When new facts emerge, you can update them. These rules act as a natural speak-breaker. Ask yourselves if the facts have changed or whether our emotions are at play. </p>
<p>A premortem assumes that the project or plan has failed. Now you prepare a report explaining the failure. List down all plausible reasons for failure. </p>
<p>Treating failure as given makes it easier to share concerns. During planning phases, others ignore sharing their concerns to avoid being labelled a skeptic or against the team. The exercise is meant to bring forth all hidden risks into the open before moving ahead. </p>
<p>Backcasting begins with success. A premortem begins with failure. Pre-commitment protects the decision from the person you may become under pressure.</p>
<p>None of these methods predicts the future. They just force you to think in more vivid details about the future</p>
<h2><strong>Where This Leaves Me</strong></h2>
<p>Reading the book made me realise that the book is not me offering tools that guarantee me more wins. Annie is explaining how poker helped her to think more clearly.</p>
<p>The book made it clear to me that a good decision can fail, and a poor one can succeed. The aim is to improve the process, not guarantee the outcome.</p>
<p>‘Thinking in Bets’ is a primer for anyone interested in developing a probabilistic thinking mindset. </p>
<p>Now, not every decision needs this detailed analysis. If I apply the entire process for every decision, I would be just wasting my time. It could even become another way to avoid acting.</p>
<p>The book’s approach matters when the stakes are high, when the choice is difficult to reverse, or when one outcome can determine what happens next.</p>
<p>I clearly see the value of recording the reasoning behind major decisions. A written record gives me something more reliable than memory when I review it later. </p>
<p>I currently don’t maintain any decision journal. I planned to build one when I first read the book but kept delaying. Reading the book again made it clear that I can’t keep delaying building one. </p>
<p>The tools in the book assume that past failures don't impact my present survival. A decision can have favourable odds and still be unacceptable. It can offer a good expected outcome while exposing me to ruin.</p>
<p>The average result does not matter if one bad outcome removes my ability to continue.</p>
<p>Before asking whether something is a good bet, I need to ask whether I can survive being wrong.</p>
<ol>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How much can I afford to lose? </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Can I reverse the decision? </li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What happens if the least favourable plausible outcome occurs?</li>
</ol>
<p>Not every decision is reversible.</p>
<p>Poker players can make another bet only while they still have chips. A business can make another decision only while it still has cash, people, trust, and time.</p>
<p>My first rule is simple: Never make a bet you cannot survive losing.</p>
<h2><strong>Appendix A: Question Bank</strong></h2>
<ol>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Which past decision am I calling good or bad mainly because of its outcome?</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What alternative futures did I reject, and what is the opportunity cost for such rejections?</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What probability would I attach to my current belief if I had to make the estimate public?</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What evidence would cause me to change that estimate by at least twenty percentage points?</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Which part of a recent outcome came from process, execution, other people, hidden information, and luck?</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What explanation of this outcome best protects my self-image, and what does that incentive cause me to ignore?</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Who could review this decision without knowing my position or the eventual outcome?</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Does my decision group contain different evidence and assumptions, or merely different personalities?</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What must be true for the desired future to occur, and which required event has the lowest probability?</li>
  <li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>If the plan failed completely, what cause would appear obvious in hindsight, and what can be done about it now?</li>
</ol>
<h2><strong>Appendix B: Decision Rules</strong></h2>
<ol>
  <li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Never make a bet you cannot survive losing.</li>
  <li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Treat every important belief as a bet.</li>
  <li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>State confidence as a probability.</li>
  <li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Decide in advance what would change your mind.</li>
  <li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Judge the decision separately from its result.</li>
  <li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Separate skill, circumstances, and luck.</li>
  <li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Record the reasoning before the outcome is known.</li>
  <li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Ask for disagreement before seeking approval.</li>
  <li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Examine both success and failure before acting.</li>
  <li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Make rules before emotion arrives.</li>
</ol>
<p><br></p>
<p><br></p>]]>
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    <title>The Agency Cost: Why You Can&apos;t Hire Your Way Out of Ignorance</title>
    <guid>ahlVYRPDqR6</guid>
    <pubDate>Tue, 07 Jul 2026 09:38:00 GMT</pubDate>
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      <![CDATA[<p>By Sept 2021, my business stabilised after 18 months of Covid disruption. I could focus towards growth instead of survival.</p><p>I spent most of my career in operations, with limited understanding about sales. I knew words such as leads, prospects, pipeline, follow-up and relationship management. However, I did not know what those words meant when applied to my own business.</p><p>So I decided to hire a "Sales Manager". Six months and ₹ 2.5 Lakhs poorer, I learnt a simple lesson:</p><blockquote><em>I cannot hire well for a function when I cannot separate activity from progress.</em></blockquote><p>I was not hiring for a "Sales Manager". I was searching for clarity I did not have.</p><p>After meeting a few candidates, my Ops manager recommended someone with 12+ years of experience in my industry.</p><p>During his interview, he shared multiple anecdotes and success stories from his prior roles. He rarely mentioned how he did it or what support he needed from me to succeed.</p><p>I had my doubts but my limited knowledge and my operations manager's confidence made me ignore them. I made him an offer. He joined a week later.</p><p>Most articles and podcasts on sales repeat the same advice: Sales takes time and effort. Trusting that advice I told him:</p><blockquote><em>I don't expect results for the first two months. I expect business to start flowing in 45 to 60 days from now. Take your time to settle in and keep me posted on a weekly basis.</em></blockquote><p>What I actually said was:</p><blockquote><em>I don't know how to measure sales, so I will pay you to exist and hope revenue appears.</em></blockquote><p>For the next 90 days, he updated me on his '<em>building relationships'</em>, '<em>reaching out to my network',</em> and '<em>having conversations</em>' activities. He appeared busy but apart from a single proposal, nothing else happened.</p><p>Sales, like any other business function, has its own set of metrics. I should have tracked leads generated, qualifying leads to prospects, and proposals sent.</p><p>I never correlated his update work to any metric. So, I could not verify if he was doing the work or not.</p><p>Here is what I had missed: even if he did work hard, he would have failed. He knew how to work inside an established sales system. He had not shown that he could build one from scratch</p><p>I asked him to resign and he left quietly.</p><p>A week later, I ran the numbers: I paid him ₹ 2.5 Lakhs as salary and generated zero revenue. I could earn the money back, but never recover the time. I had wasted the post-lockdown momentum in the market.</p><p>I expected him to build a sales machine for me. I needed a builder, but I hired an operator (someone used to working inside a proven system). I could not tell the difference between "the market is tough" and "the approach is wrong".</p><p>It is easy to blame him. The larger mistake was mine. I never tested whether he could build.</p><p>In "<u><a href="https://www.kiranbrahma.com/blog/the-anti-hustle-manifesto-lessons-from-book-rework/" rel="noopener noreferrer" target="_blank">Rework</a></u>", the Basecamp founders explain why they do the job before hiring for it. They valued clarity on the work before hiring anyone.</p><p>It made sense when I read it. I ignored it when it mattered.</p><p>I spent the next few weeks actually doing the job I was scared to do. I reviewed our existing leads, set up meetings and shared our service proposal. My team qualified 50 leads, met 20 prospects, sent 15 proposals, and won 3 contracts</p><p>I realised I had already been doing sales work. I had just never called it "sales”.</p><p>Once our leads dried up, the real bottleneck was visible: we had no process to generate new ones. Rather than hiring for a "Sales Manager", I needed someone who could generate new leads.</p><p>While I am yet to hire a "Sales Manager", the lesson stayed with me: Try doing the job for two to three weeks before hiring. For roles I cannot do, I research to define progress metric before hiring.</p><p>Economists call this <u><a href="https://en.wikipedia.org/wiki/Agency_cost" rel="noopener noreferrer" target="_blank">agency cost</a></u>: paying for work that you can't inspect. My failure to understand costed me ₹ 2.5 Lakhs and months of momentum.</p><p>Now, before I hire to solve a problem, I spend two to three weeks doing the work. Once I am able to write three specific metrics that explains the work's progress, only then I decide who needs to be hired.</p><p>If I cannot define at even three progress signals, I am not ready to hire. I am only outsourcing my confusion to someone else</p>]]>
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    <title>Simple Questions to Ask Before Signing Your Next “Dream Client”</title>
    <guid>LsQYpUZHUOC</guid>
    <pubDate>Wed, 08 Oct 2025 13:04:00 GMT</pubDate>
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      <![CDATA[<p>In 2003, my dad had quit his job to start his own business He built a small a small third-party logistics company servicing 15-20 courier firms (fish). He managed to achieve profitability within three months. His business partner - who worked with a national courier company - convinced him to on board larger courier firms.</p><p>My dad and his partner spent 5-6 weeks engaging with three large firms (whales). They managed to onboard two of these firms. All of a sudden, their monthly revenue shot by 300%. They decided to exit the smaller contracts to focus their efforts on two big whales they landed.</p><p>In the next three months, they exited their older contracts and focussed only the two big contracts. The two big players had better payment terms with similar margin structure as their older contracts.</p><p>Soon my dad's two big customers found delivery volume sufficient to setup their own delivery operations. Slowly, they started expanding their delivery operations. Nine months after my dad started working with them, delivery volume fell down by over 85%. Soon the business was no longer self-sustainable.</p><p>The contract that my dad signed provided no assurance of delivery volume. The two big firms promised commitment but it was never written down on paper.</p><p>When my dad reached out to his older customers, he noticed that they were working with other vendors who prioritised them. They were not keen to engage the services of my dad's firm.</p><p>After a few months, my dad's business partner left, and he pivoted his business from delivery to warehouse management. The business soon became profitable but never earned enough that made up for salary foregone by my dad. My dad sold the business and joined TopsGrup to head their revenue management in Mumbai.</p><p>My dad's experience made to build two simple operating principles that I follow even today:</p><ol><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>A business needs enough small fish to stay alive even when it loses a whale.</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Reliability and Trust are not earned easily but easy to lose</li></ol><p>Just ask yourself three simple questions when chasing your next big opportunity:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How easily could they do this without me?</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Does the contract reflect real commitment, or am I taking all the risk?</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What bridges am I burning to chase this?</li></ol><p>It doesn't mean you don't take risks or chase whales for your business. Just don't forget about the small fish in the process. If your business is dependent on the whims of just one or two contracts, it is not a business but just a freelance opportunity.</p>]]>
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    <link>https://cms.kiranbrahma.com/i/what-i-need-to-remember-about-chasing-whales</link>
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